Asia with one of the biggest population of more than 3,6 billion people, is home to several emerging market countries making the region one of the most dynamic in the world, an important driver of the world’s economic growth.
Indonesia, the Philippines and Vietnam experience boom in the digital technology thanks to the rapid development of IT infrastructure. Japan boosts its domestic market allowing increased investments of foreign organizations. While, markets like Singapore, Hong Kong or Malaysia are not left behind as they harbor diversified eco-systems for tech startups and financial sector to grow and providing significant sources of revenues for e-commerce and digital services companies.
Nevertheless the huge business potential, Asia with its diversified cultures also has a number of hidden obstacles, very difficult for non-Asians to crack down. Despite a number of available resources about how to succeed in Asia, still most of the U.S. and European companies fail in successfully developing business in the region. From my experience, I can say, there is clearly more to the game than delivering your business card with two hands and knowing how to hold chopsticks. It’s how you make sense of the world and understands how people think and why they think in such way.
My role is to help you to understand how to capitalise on opportunities by understanding the differences between workforces in different Asian markets.